ATO targets 'double-dipper influencers' flogging l…
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Christy Leachma… 작성일23-03-25 09:43 조회97회 댓글0건본문
The Australian Taxation Office is redoubling its efforts to crack down on social media influencers who fail to declare the luxury gifts they receive in brand deals.
The ATO has already announced plans to use sophisticated 'data matching' technology to target those who fail to report sponsorships as a part of their income.
Now the government is attempting to weed out influencers who are 'flogging off' their gifts online for extra cash, reports .
According to industry insiders who spoke with the publication, this trend of 'double-dipping' has been rife throughout the content marketing community for years.
Many who flaunt their lavish lifestyles online with designer accessories and clothes are known to turn around and sell these items on sites like Depop for a quick buck.
The ATO is redoubling its efforts to crack down on social media influencers who fail to declare the luxury gifts they receive in brand deals.
(Pictured: influencer Olivia Mathers. It is not suggested Ms Mathers has resold or failed to declare any gifts provided to her by brands)
'If a company has gifted me an item of clothing to wear to an event, personally I don't feel like I deserve to earn an income from that.
In my eyes, that would be like eating two slices of cake,' one Queensland influencer was quoted as saying.
'Many don't feel this way and while the item is still "current season" will list on Depop. Many designers have alerts online to see when their items have been listed - and I've heard stories of the listings being traced back to talent.'
Another brand insider revealed an influencer was recently caught and blacklisted by a brand after they listed $15,000 worth of clothing on Depop immediately after it was gifted to them as part of a brand deal.
The ATO has already announced plans to use sophisticated 'data matching' technology to target those who fail to report sponsorships as a part of their income - but now the government is attempting to weed out influencers who are 'flogging off' their gifts online for extra cash.
(Pictured left is Jono Castano, and right is Chantelle Stanton. It is not suggested Mr Castano or Ms Stanton has resold or failed to declare any gifts provided to them by brands)
The hosts of the , sisters Amy, Kate and Sophie Taeuber, spoke about the issue on Monday's episode.
They said they couldn't understand why big influencers would sell off gifts to make extra cash on a brand deal they were already being paid thousands for.
However, when it came to the topic of micro influencers - meaning influencers with a small, niche following - they agreed it was a grey area.
'[We] don't have as much of an issue with micro influencers doing it because for them it's mostly a side hustle,' they said.
The hosts of the Outspoken podcast, sisters Amy, Latest News Kate and Sophie Taeuber, spoke about the issue on Monday's episode.
They said they couldn't understand why big influencers would sell off gifts to make extra cash on a brand deal they were already being paid thousands for
'They're gifted products in return for a testimony of a product. Often there isn't any money passing hands, just a contra deal,' they added.
They went on to say if the influencer is given the green-light to be brutally honest about a product in their brand deal, 'they should then have the right to either sell that on or give that [item] to charity because they don't want it'.
All income generated by influencers - even those who use their platform as a hobby, not a business - is subject to tax under Australian law.
'Gifts' given by companies instead of cash in exchange for advertisements are also considered income; however, gifts given by companies without the expectation of services - for example, PR packages - are not considered income.
However, when it came to the topic of micro influencers - meaning influencers with a small, niche following - the Taeuber sisters agreed it was a grey area
The ATO has already announced plans to use sophisticated 'data matching' technology to target those who fail to report sponsorships as a part of their income.
Now the government is attempting to weed out influencers who are 'flogging off' their gifts online for extra cash, reports .
According to industry insiders who spoke with the publication, this trend of 'double-dipping' has been rife throughout the content marketing community for years.
Many who flaunt their lavish lifestyles online with designer accessories and clothes are known to turn around and sell these items on sites like Depop for a quick buck.
The ATO is redoubling its efforts to crack down on social media influencers who fail to declare the luxury gifts they receive in brand deals.
(Pictured: influencer Olivia Mathers. It is not suggested Ms Mathers has resold or failed to declare any gifts provided to her by brands)
'If a company has gifted me an item of clothing to wear to an event, personally I don't feel like I deserve to earn an income from that.
In my eyes, that would be like eating two slices of cake,' one Queensland influencer was quoted as saying.
'Many don't feel this way and while the item is still "current season" will list on Depop. Many designers have alerts online to see when their items have been listed - and I've heard stories of the listings being traced back to talent.'
Another brand insider revealed an influencer was recently caught and blacklisted by a brand after they listed $15,000 worth of clothing on Depop immediately after it was gifted to them as part of a brand deal.
The ATO has already announced plans to use sophisticated 'data matching' technology to target those who fail to report sponsorships as a part of their income - but now the government is attempting to weed out influencers who are 'flogging off' their gifts online for extra cash.
(Pictured left is Jono Castano, and right is Chantelle Stanton. It is not suggested Mr Castano or Ms Stanton has resold or failed to declare any gifts provided to them by brands)
The hosts of the , sisters Amy, Kate and Sophie Taeuber, spoke about the issue on Monday's episode.
They said they couldn't understand why big influencers would sell off gifts to make extra cash on a brand deal they were already being paid thousands for.
However, when it came to the topic of micro influencers - meaning influencers with a small, niche following - they agreed it was a grey area.
'[We] don't have as much of an issue with micro influencers doing it because for them it's mostly a side hustle,' they said.
The hosts of the Outspoken podcast, sisters Amy, Latest News Kate and Sophie Taeuber, spoke about the issue on Monday's episode.
They said they couldn't understand why big influencers would sell off gifts to make extra cash on a brand deal they were already being paid thousands for
'They're gifted products in return for a testimony of a product. Often there isn't any money passing hands, just a contra deal,' they added.
They went on to say if the influencer is given the green-light to be brutally honest about a product in their brand deal, 'they should then have the right to either sell that on or give that [item] to charity because they don't want it'.
All income generated by influencers - even those who use their platform as a hobby, not a business - is subject to tax under Australian law.
'Gifts' given by companies instead of cash in exchange for advertisements are also considered income; however, gifts given by companies without the expectation of services - for example, PR packages - are not considered income.
However, when it came to the topic of micro influencers - meaning influencers with a small, niche following - the Taeuber sisters agreed it was a grey area
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